Your eCommerce site has taken months, if not years, to develop. Is there still no traffic? To improve visitors, look over our eCommerce SEO guide.
People you sell to aren’t always sure what they’re looking for. “I really want to get my hands on a 500-piece Tiger King jigsaw puzzle.” If you happen to sell this product, they’ll definitely appreciate how you anticipated their search intent. However, in order to target the proper buyers, you must optimize your eCommerce website for SEO. It can be difficult to know where to begin with so many DIY options like Shopify, BigCommerce, and Squarespace.
When it comes to eCommerce SEO, there is no such thing as a one-size-fits-all solution.
I like to think of SEO e-commerce site development as the equivalent of Taco Bell’s “hidden” menu: if you know how to order it, you can get an Incredible Hulk.
You’ve probably had a rather simple interaction with your eCommerce website up until now. You’ve added product images to your gallery. Each product page now has a copy. Perhaps a few category pages should be launched. And it’s worked up till now. You’re currently reading an article that lists SEO-friendly eCommerce sites such as REI, Zappos, The Body Shop, ASOS, and others.
Why Does SEO Matter for Ecommerce?
It might be difficult to attract new clients, especially if you aren’t be found by search engines. Customers are necessary for your eCommerce site to succeed. (Isn’t that obvious?) The issue is that attracting clients’ attention is costly. You could spend tens of thousands of dollars to acquire just a few new clients.
1. Conduct keyword research
3.8 million Google searches are made every 60 seconds.That’s a lot of information. And if you want to hear something even weirder, keep reading. On a daily basis, the average consumer processes 100,500 digital words. So, with all of this data, how can you ensure that clients can find you on search engines? To contact your customers, you must first create a keyword list that is specific to their needs. The first step in building an eCommerce SEO strategy is to create tailored, intent-based keyword lists. Here are some of my favorite free keyword tools to aid in the creation of these keyword buckets: Google’s auto-suggest feature: Simply input your keyword search term into the box below and wait for Google’s autosuggest to appear. Suggestions for Related Google Searches: Scroll down for relevant searches after typing your keyword search term into the Google search box. Start using Keywordtool.io to match product names to informative content.
Dominator is a word that has a lot of different meanings. I strongly advise you to use this tool if you’reselling on Amazon’s Seller Network. It’s incredible!