Mobile Responsive DesignCategoriesBlog

What Is Mobile Responsive Design and Why Is It Important?

What Is Mobile Responsive Design and Why Is It Important?

What is Mobile Responsive Design?
Website responsiveness refers to the ability of the website to adapt to the user’s needs and the devices they are using. Responsive web design ensures that your content adapts itself to fits devices of varying sizes and resolutions to provide the optimum experience for the user.
When smartphones came around 2007, the websites were designed for desktops and have compressed in a smartphone having it tough to read the contents present in the websites because of no optimization for content consumption. When your website needs to operate on a smartphone, there are many things to be considered to change that includes layouts, font size, resolution and etc. As we move forward with time, more mobile devices pop up in the market every day ranging in sizes challenging the web designer to create an appropriate design.
Why is it important to have a Mobile Responsive Design?
Here we have listed some of the reasons to have a website design that renders well with mobile devices of all sizes.
1. Optimize browsing experience.
Mobile responsive designs optimize content consumption, enhancing user experiences. You do not have to pinch and zoom when you land on a webpage on your mobile device with RWD. Having an RWD (responsive web design) avoids draining your energy and gives a good browsing experience. If your website is not responsive to mobile, chances are your potential customer just walked out before you even had a chance to present them with your content.
2. Increased web traffic generated from mobile devices.
It is no more a secret that people use their phones to access the internet more than ever before. Recent analysis shows that more than half of the web traffic is from mobile devices. So, it is an absolute necessity that you build a website that is responsive across all devices. E-commerce website development companies can help you with the task.
3. Saves you money
Why everyone does business? Yes, it is to earn money. With the responsive mobile design, all you require is an initial investment. When SSL, hosting, domains get streamlined, you can save maintenance costs and the carrying cost of your website with RWD. It is cost-effective.
4. High Google Ranking
Apart from usability and customer experience, website responsiveness also plays a vital role in how Google ranks your website. Want to improve your website ranking…??? you do not prefer to ignore website responsiveness. So, building a website with a mobile-first approach also has the added benefit of boosting your organic discovery.
5. Saves Time and Effort
Maintaining different websites on different devices is exhausting as well as time-consuming. All designs in a single device save time and energy.
As we already said, the highest web trafficking comes from a smartphone, the visibility of your website content in mobile phones with RWD reaches more and more people. It helps to flourish your business scaling it high.
6. Build a brand
When the online visitors see the same content of your website across many devices of ranging sizes, they tend to trust the brand for authenticity resulting in significant leads and conversions.
7. Easy go.
Adding or modifying the content to multiple websites is made easy with RWD. It even fastens the task completion of updating the information on the website over the devices as you need to cater to a single site. Analysis, tracking, and as well as reporting become much easier with RWD. You can work on consolidated data from a single source.
8. Edge over the competition.
The RWD has yet to reach many of the company websites. Many websites are not mobile-friendly yet. So, it is a winning move to adapt to the latest trend and make the most out of it. By the time your competitors think of transforming their websites to RWD, you will be far ahead.

Brand LogoCategoriesBlog

Why Do You Need to Have a Brand Logo?

Why Do You Need to Have a Brand Logo?

What is a Logo? The dictionary says a Logo is a symbol, sign, or emblem. It is more than its literal meaning. A logo is a design for the recognition of organizations, businesses, or grips. Everything has a logo these days in business cards, vehicles, advertisements, letter pads, websites, social media platforms, etc. it’s everywhere. It needs to be adaptable in terms of size and resolution. Logos build an identity around the organizations. A logo should be original, memorable, and should have an impact. There are millions of logos in the marketplace that speaks to the crowd to identify the brand. Logo helps your business instantly get recognized and make your clients or potential customers feel the specific way that you have intended so that you can make a connection with the logos is essential. In simple words, brand logos are symbols to convey messages of the whole brand to the clients or potential customers.

Many people think logos job is to promote the products or services. However, the brand logo neither gives you a sales pitch nor waves special offers are here. It is a job of branding material. Branding marketing materials are brochures, leaflets, posters, and so on. A Logo is always there and always the same. More branding materials you see from a brand, the brand logo is constant and doesn’t change later sticks to the thought process. It makes you think about all those branding materials that you saw in the past and brings forward the feeling and emotions you may have had when you saw those materials. It is an identifier and a visual shorthand from the brand that it is representing.

Why are brand logos important?

Brand logos are essential for the success of the brand. It is the face of your company. Let’s dig deeper into the four aspects of the brand logo that contribute to the success of your business.

*Communication
*Ownership
*Loyalty
*Visual appeal

Communication

If we look back into the stone age, we would see our human ancestors using symbols to cross messages, Ideas, concepts, and thoughts. Back in those days, they had no languages and no proper verbal communication. So, the Symbols were vitally important. Still, they could cross the ideas and thoughts.

Logos occupies very few inches of the space with a punching thought. The logo design considers many factors such as colour psychology, font psychology, negative space, shape, demography, and so on to capture the feelings and emotions of the larger audience. So, each element of the logo communicates ideas, concepts, thoughts, and messages to People to identify the brand. Even a person who does not know to read the languages can comprehend the intentions behind it.

For example, Nike is a global brand. The brand logo of Nike conveys its brand message in the minds of people with its unique symbol. People recognize the brand by seeing the brand logo. That is the power of a logo.

Sometimes, we may ask ourselves, what is the use of having a logo at the beginning when it takes months or years to build up recognition of a brand?

Brand Logo can still do a job of helping people identify whether a brand is likely going to be for them even without supporting branding material. Usage of typography, shapes, colour in a logo evolves emotions and feelings in the viewer. You can give them an idea of the personality of the brand. It may convey fun, seriousness, be welcoming, look expensive, and so on. It creates curiosity among the potential customers to know more about the brand. The logo describes what it is that your brand does accurately. A logo is a signpost and is valuable to your brand. It gives a bigger picture of your brand products and services as a whole.

Ownership

Brand logo used to identify the products and services of the company. If you are an owner of the business, it is tough to authenticate each product with your autograph, but the brand logo does it for you.

Nowadays, audiences are becoming more conscious of the brands they utilize. Even when your company decides to release a new product or service, the brand logo acts as an ambassador for your business to expand seamlessly.

For example, everyone knows a Nike logo. It took years of branding and promotion to become a synonymous brand. When we are identifying the logo, we are identifying the brand. It is easy for the Nike company to release new products and services and get jaw-dropping sales using its brand logo.

Loyalty

A brand logo mimics the quality of home-cooked food. Even when you are in foreign land experiencing exotic cuisines, the home-cooked food brings you down to square one. It is more trusted, familiar, valued. Daily consumption doesn’t shy you away from craving for more. Similarly, A brand logo is a signboard for your business. It takes the attention of the customers when they have surrounded by all-other products. It helps you quickly identify with a brand.

When a company works hard to raise its reputation, audiences find it worth investing time, energy, and money that creates a strong bond between the brands and the customers. The good User experience of products and services with logos affects the loyalty and trust of the user towards the brand. Every new venture of the company is trusted. Audiences vouch for the brands seeing the brand logo.

Visual appeal

The key reason behind using a brand logo is for looks. The first impression is the best. Logo plays a pivotal role in forming a customer impression on your products and services. A logo with good visual appeal builds good connections between customers and your products.

Overall, the logos are tiny but have a high impact on your business. Regardless of the design chosen, the logo acts as the face of the company. It communicates the ideas, concepts, and thoughts, builds an emotional bond with your company, and attracts many customers.

App DevelopmentCategoriesBlog

Shopify App development – Custom Shopify wholesale app

Shopify App development - Custom Shopify wholesale app

Shopify offers merchants the ability to add extended functionality and custom integration to their e-commerce stores. Outreach more customers with a shorter period through bulk selling with Shopify wholesale app. Shopify offers a merchant to sell bulk products with good discounts and provides good business opportunities to Middlemen. X media assists you create a wholesale Shopify app that fits your eCommerce stores and encourages your B2B business to grow your sales.

What is the wholesale Shopify app?

The wholesale Shopify app gives you various benefits and is easier to do than ever with zero hassle. Shopify and Shopify plus encourage app that helps other businesses to thrive.
It helps to decide the pricing of the wholesale products. As a Shopify shop owner, you can utilize it to make customized price cuts for potential customers or orders. Wholesale Shopify apps allow merchants to outreach their customers with bulk sales with discounted prices and grow their business. The cost of the product keeps decreasing with more quantity of orders. The wholesale Shopify app provides the merchants complete control over its customers, their tier, tags, prices they are supposed to find.

What are the features of the wholesale Shopify app?

• Merchants can categorize the buyers based on their average purchase and also customize the discount margins. Tier the bulk customers as wholesalers is an automated feature offered by the tag. It increases profit margins to the buyer and increases sales to the sellers.
• The app comes with zero recurring charges.
• Create your fully-fledged can feature rich wholesale e-commerce App. The functionalities are not limited to the charges.
• The visibility of the product price varies based on the tiering of the customer at the same time.

X media has expert developers to collaborate with you for your business solutions. It approaches the agile process and delivers the services adhering to the time.

EcommerceCategoriesBlog

BigCommerce v/s WooCommerce – Better Ecommerce Alternative for WordPress

BigCommerce v/s WooCommerce - Better Ecommerce Alternate for WordPress

WordPress is an open-source content management system or a blogging platform that is continuously expanding. With the growth of technology and vast plugin development, it has emerged as a robust e-commerce solution for merchants. WooCommerce and big commerce are viable plugins to transform the regular WordPress website into an e-commerce engine.

So far, woo-commerce is the viable plugin considered, and the merchants find it difficult to administer their woo commerce-enabled store. As the scalability increase, sales graphs shoot up woo commerce’s performance declines and demands a dedicated server, team of professionals, additional extensions, site maintenance, and support.

With the emergence of a comprehensive e-commerce website builder, the big commerce had put an end to all the difficulties and given a helping hand to partner and support WordPress to work efficiently. Big-commerce gives you no reason to migrate from WordPress to other e-commerce platforms like Shopify or Magento.

Big Commerce v/s woo commerce.

Big-commerce is a SaaS-based comprehensive e-commerce website builder .it is software having all the elements of an e-commerce store include hosting, content design, cart, payments, support marketing features, and beyond. You can access it as a service on a monthly subscription Whereas woo commerce is a full-fledged WordPress plugin with all the functions that you need to run your e-commerce.
• a Woo-commerce comes free, and you get big commerce on paid subscriptions.
• Woo-commerce provides extreme flexibility by integrating many apps into an e-commerce website but configuring customization settings in WordPress demands a developer, and You can build an e-commerce website in an hour with big commerce and register and create website products.
• With woo-commerce, you are responsible for your business hosting speeds, security needs. You have to choose your hosting company. Whereas big commerce is a SaaS-based comprehensive website builder, takes care of hosting, speed, and security on a monthly or yearly subscription.
• Woo-commerce provides free and premium plugins. However, WooCommerce developers need to have root access to get the customization. Big-commerce is Robust, built-in, and simple to the user. It takes care of advancing technical tools such as schema, sitemaps, and SSL.
• Woo-commerce depends on its hosting company for the customer support team. But in big commerce has the representatives provide full support. They can log in and check your entire site setup and provide solutions to the error or needs.

Both Big commerce and woo commerce are robust solutions for your e-commerce websites. Choosing the right platform depends on your business’s unique requirements